苹果13个关键的问题到2016

苹果公司产生了巨大的2015年。它不仅赚更多的钱在2015年比以往任何时候，它设置一个新的iPhone的销售记录和管理，引进了一些新的产品，与Apple关注和第四代苹果电视是两个最显着的例子。

但在技术飞速发展的世界，这不是太在乎你做了什么，但你会在将来做什么。既然如此，有许多的问题和疑问笼罩在苹果的那一刻，该公司在2016年将成为聚光灯下的一次。

在过去的几年里，iPhone一直是苹果公司的主要收入来源，并负责对绝大多数公司的数十亿。在2016年，然而，不少分析人士表示，iPhone销量可能会降低在历史上尚属首次。当然，iPhone的销量不能无限期地上涨，所以这将是有趣的，如果苹果能够保持iPhone的销量就起来了，在未来12个月。

虽然苹果还没有透露任何Apple关注销售数字，蒂姆·库克曾表示，销售每个季度增加。更重要的是，苹果关注的推出已经证明比，无论是iPhone和iPod的更成功。

Still, the Apple Watch remains a niche product. With the Apple Watch 2 set to be unveiled this coming March, 2016 may be the year that Apple’s wearable makes the leap from interesting tech gadget to a mainstream device that can contribute substantively to Apple’s bottom line.

作为一个非常成功的高科技公司，它有点荒谬，苹果公司的P / E比率为低，因为它是。话又说回来，华尔街的世界往往以“你有什么话对我最近做了”的心态来操作。虽然苹果的股价在2015年达到了$ 130范围内，该公司的股票价格已经下跌回落至$ 106水平在最近几个星期，在这个过程中脱落数十亿美元的价值。这还有待观察，如果苹果可以继续在股市中增加价值，后有点停滞不前2015年。这就是说，它也将是有趣的，如果苹果继续其激进的股票回购计划为手段，以保持它的EPS漂浮和不断上升。

苹果支付，数字钱包，许多曾预测，与一大堆大张旗鼓的与iPhone 6和iPhone的触摸ID传感器推出使得苹果支付非常容易和方便使用。然而，消费者似乎仍然没有使用该服务的所有的东西是。或许苹果支付解决了实际上并不存在问题，或者它只是需要一点点的时间来追赶上。Either way, with Apple recently inking an Apple Pay deal in China, 2016 will probably be the year when we find out if Apple Pay is the wave of the future, or if consumers truly don’t mind carrying a wallet around with them at all times.

几年前iPad横空出世quickly became a runaway success. Over the last two years, however, sales have been steadily dropping with each passing quarter. While Apple has tried all sorts of things to bolster sales, nothing has managed to work so far. While it’s possible that the iPad Pro might help strengthen overall sales, that remains to be seen. Of course, this isn’t to say that the iPad line is a failure. Indeed, some have speculated that the iPad is simply being cannibalized by larger iPhone models.

由于许可和捆绑问题,苹果公司报告edly suspended its plans to release a TV subscription service, which it initially intended to release alongside the Apple TV 4. There’s no denying that a lower-cost TV subscription service from Apple would be a great incentive for users to cut the cord. Alas, we’ll have to wait and see if Apple plans to resurrect its live TV plans anytime soon. Truth be told, the odds of this happening don’t seem all that great given that channel owners don’t need Apple as much as Apple needs them, as well as the difficulty of securing favorable licensing terms from content owners looking to maximize their profits.

The biggest Apple rumor of 2015 was undoubtedly talk of Apple developing its own electric car. Recent reports have suggested that Apple’s car team features about 1,000 employees. Additionally, some reports have said that Apple may be aiming for a 2019 automotive release. Apple, however, has no problem scratching product initiatives if they don’t “fit,” either from a technical or financial perspective. We saw this play out with the rumored Apple HDTV, and most recently with Apple’s live TV subscription service. In 2016, we’ll probably get a better grasp as to whether or not Apple’s car plans are the real deal, or if it’s nothing more than an exploratory initiative.

Complete with a Siri-enabled remote, Universal Search, and a dedicated App Store, the new Apple TV is the most exciting set-top box Apple has ever delivered. With the Apple TV featuring support for its own App Store, the door is open for developers to potentially release some game-changing apps for the device, and in turn, help transform the Apple TV into an integral part of the living room experience. While we haven’t seen anything yet, it’s still early in the game. 2016 will help determine if developers can do for the Apple TV what they did for both the iPhone and the iPad.

Apple’s new iPhone models are all about offering larger form factors. That’s great for people who prefer a bigger screen, but many individuals still enjoy using the company’s 4-inch form factor. Thankfully, there are rumors suggesting that Apple in early 2016 might introduce an iPhone 6c. According to reports, the iPhone 6c will be a more economical version of the 6s with an A9 processor, a 4-inch form factor, and Apple Pay support. As for 3D Touch? Well, that may remain an iPhone 6s-only feature.

Apple’s tremendous success in China over the past year has been one of the key drivers of the company’s impressive sales. But now that Apple has seemingly conquered every large market on the planet, some of the more pessimistic analysts have said that Apple’s dominance in China will either peak or decline in 2016. Tim Cook, meanwhile, vehemently disagrees. Whenever asked, Cook points to China’s emerging and voluminous middle class as proof that Apple still has a lot of room to grow in China. Specifically, some estimate that China’s middle class will grow from 300 million to 500 million over the next few years.

Thanks to a new MacBook and enhanced iMacs, Apple managed to keep its Mac line growing, an impressive feat as the rest of the PC industry continues to decline. In 2016, we’ll see if Apple can continue to keep its Mac line vibrant. What’s more, as the integration between devices continues to increase, it’s not outlandish to assume that Mac sales might increase dramatically over the next 12 months. But as the decline in iPad sales has shown us, nothing in tech is ever a guarantee.

Apple has more cash than it knows what to do with, to the tune of over $200 billion in the bank. Of course, the bulk of that cash is overseas, and Apple is hesitant to bring it back to the United States due to repatriation taxes. Still, with more money in its bank account than one can fathom, it’s always interesting to see if Apple will make any notable acquisitions in 2016. In 2015, Apple acquired 15 companies, most of them small. Recently, there have been rumors that Apple might be on the verge of making a bold acquisition, with GoPro reportedly being one such target.

到目前为止，大多数的Apple TV上的应用程序已经比赛。不过，这会是一个相当舒展致电苹果电视的合法游戏机。对于初学者来说，苹果要求所有的游戏使用该公司的基于Siri的控制器，其中，从个人的经验，不一定是理想的游戏控制器。除此之外，它还有待观察，如果苹果电视4将被证明是对游戏机品质的地方。虽然这是伟大的休闲游戏的机顶盒将无疑要房子“使命召唤”游戏-quality如果真的想给喜欢PS4和Xbox一个用于运行他们的钱的设备。