4 examples of real companies using VR
Virtual reality is not just a fledgling market for business that is coming in the future. It’s already taking root with the follow companies who are using the technology to help customers understand a product, visualize an idea or project, and even to explore space.
Sage Realty uses the platform developed by 3-D modeling and virtual reality software provider,Floored, Inc. to provide VR tours for commerical real estate properties.
1. Real estate virtual tour
For those thinking of buying a home, the search process can be grueling. It can require visits to dozens of homes, which is challenging for those moving to a different state. Many real estate companies are considering virtual tours to help buyers make a decision on a home.
[Related:What Facebook's bold vision for virtual reality means to you]
Sage Realty Corporationoffers a VR tour currently for commercial real estate properties. According to a recent Wall Street Journal report, Sage Realty provides a demo for potential tenants to view how an office in New York will look once it is completed next year. They can even walk to the outdoor terrace and check out the wet bar.
McCarthy Building Companies uses the Oculus development kit and Samsung Gear VR to build and show clients VR replicas of construction projects.
（二）建设项目的虚拟参观
Another business use for VR has to do with showing a client how a building will look once it is completed. The traditional approach is to build a mock-up, which can be time-consuming and expensive but also doesn’t show the interior or what it feels like to walk down a hallway.
迈克·奥斯特，副总裁兼首席信息官McCarthy Building Companies说他们建立VR复制品的建设项目，向客户展示。有些人起初犹豫不决，喜欢物理介质，但很快就看到了价值。他们目前采用Oculus Rift以开发工具包和三星齿轮VR。他们使用VIMTrek转换Revit architectural designsto 3D renders for use in the headsets.
“In this regard, we always bring a fully rendered model with texture, proper lighting that is adjustable, and detailed equipment into the head-mounted device so the client is able to tour the most realistic space,” says Oster, adding that – as with any emerging tech – they always have to clearly define the goals and process for clients to set expectations on the final VR demo.
Lockheed Martin
Lockheed Martin creates virtual representations of space vehicles, satellites, tools and other instruments at its Collaborative Human Immersive Laboratory (CHIL) facility.
3. Space vehicle creation
VR是空间完美匹配 - 在VR世界里，你可以模拟自由在任何方向探索。在Collaborative Human Immersive Laboratory(CHIL) facility,Lockheed Martin使用两个VR平台 - 一个是一个封闭的房间该项目全息显示器;一个是动作捕捉工作室拥有工程师和技术人员在Oculus Rift以齿轮挂满了 - 创造空间飞行器，卫星，工具和其他工具的虚拟表示。
“当他们看到一个1对1的比例虚拟原型，工程师或技术人员获得更好的视野和更容易地识别任何问题或改进的领域，”达林Bolthouse，CHIL在洛克希德·马丁公司的经理说。他解释说，实验室是从桌面原型的一个步骤，因为多个人都可以体验什么样的是猎户座车辆或相互作用与卫星内长实际原型阶段之前。
Volvo offers full virtual reality tours of its new XC90 using your smartphone and Google Cardboard.
4. Car dealership demo
While it’s a consumer application for experiencing the features of a new car,Volvo’s demo of their new XC90is an example of how dealerships could sell cars. Both Rogers and Simons noted how the use of VR in dealerships is one early use for business because it brings the test drive to potential buyers without having to physically get them into the seat of the car.
In a Volvo promotional video, the company explained how they wanted to give potential buyers a way to test drive the car before it even became available in showrooms. The car appears in front of you with the dashboard in your near field and the road beyond that. Volvo is the first auto company to create this kind of experience, in conjunction with Google Cardboard.
This story, "Is Virtual reality finally ready for business use?" was originally published byCIO .