Nearly every business is moving to become analytics-driven as more and more of them seek to support their digital transformations. According to , 53% of companies were using analytics as of the fourth quarter of 2017, up from 17% in 2015. Explosive growth like that makes it clear that most organizations have only just begun to utilize analytics. And there’s every indication that the use of big data analytics is going to snowball, with it soon being employed by every department and innumerable individual employees. Call it the shift from Analytics 1.0 to Analytics 2.0