As marketplaces continue to proliferate, the prediction that 17% of B2B sales would be through e-commerce and marketplaces by 2023 is being revised upward for multiple reasons: evolving buying behaviors and demographics, companies transitioning to subscription and consumption models, the growing importance of ecosystems, and accelerated digital transformation catalyzed by COVID-19.
This white paper will delve deeply into this rapid shift toward marketplaces in B2B sales processes. By forecasting the implications of this shift and counseling ecosystem players on how to adapt, we’ll consider:
- The likely trajectories of the growth and evolution of marketplaces
- The challenges being faced by independent software vendors (ISVs) and channel partners in light of multiplying marketplaces
- Recommendations for companies launching their own marketplaces and for those selling products through third-party marketplaces
